Hotel Interior Design in NJ
Distinctive Hospitality Interiors Crafted for Character, Comfort, and Guest Connection
Hotel Interiors Built for Brand, Comfort, and Longevity
At Design Alternatives, we design hotel interiors where your brand comes through and the space works the way the property runs, from independent and boutique properties to full-service flags like Marriott and Radisson.
For over 35 years we’ve designed hotels the length of New Jersey: the historic hotels of Cape May, the Atlantic City resort market, the Jersey Shore, the corporate corridors around Princeton and New Brunswick, and the business hotels of North Jersey and the Hudson waterfront. Each market asks for something different, a shore property built around a tight summer season, a North Jersey hotel built around year-round corporate and commuter demand.
Crystal Point Yacht Club
Concept-to-Completion Interior Design for Hotels of Every Scale
We’ve designed over 5 million square feet of commercial interiors, and for hotels that means environments that work from the lobby and corridors to the event spaces that fill your calendar.
Interior Design & Thoughtful Space Planning
We develop layouts that guide guest flow, maximize every square foot, and reflect both your brand and how guests actually move, whether it’s a lobby that invites lingering or a restaurant that balances intimacy with service efficiency.
Furniture, Fixtures & Equipment (FF&E) Curation
We source durable, design-forward furnishings directly from over 60 major manufacturers, choosing pieces that meet your brand standards, hold up to daily use, and keep long-term maintenance in mind.
Integrated Construction Management
Once design is set, we manage the build day to day: scheduling, contractor coordination, and on-site logistics from demo to install. On renovations, we sequence the work to keep rooms and public spaces in service so guests and revenue aren’t disrupted.
From Targeted Refreshes to Full-Scale Renovations
Whether you’re elevating a lobby, reimagining guest rooms, or transforming a whole property, we scale to your scope and timeline, with the same planning and execution at every size.
Hotel Projects We Design
We focus on hotels across New Jersey, from full-service and branded properties to boutique and independent inns, including the lobbies, guest rooms, event spaces, and dining venues inside them, each built to reflect a brand and support daily operations.
Full-Service & Branded Hotels
Boutique Hotels & Independent Inns
Extended-Stay & Select-Service Hotels
Hotel Lobbies, Corridors & Guest Rooms
Hotel Event & Meeting Spaces
Hotel Restaurants, Bars & Amenities
From Vision to Opening Day: Why Hotels Choose Design Alternatives
Design Alternatives is a New Jersey firm, founded in Toms River in 1990 and now one of Ocean County’s most established commercial interior design practices. We’ve worked on hotels across the state for over 35 years, which means our differentiation isn’t a tagline. It’s a track record you can check.
Crystal Point Yacht Club
We've Designed for the Hotel Brands You Recognize
We’ve delivered brand-standard work for Radisson, Hilton, DoubleTree, Holiday Inn Express, and Days Inn, alongside independent and boutique properties. We know how to design within a flag’s standards and how to give an independent property an identity of its own.
A Portfolio of Hotel Properties
Our hotel work includes lodging properties like The Essex & Sussex in Spring Lake and the Bay Pointe Inn. That hands-on experience matters when a project hits a shore summer-season timeline, an older building’s quirks, or a municipal approval we’ve navigated before.
Design and Construction Under One Roof
Our integrated design-build model keeps one team accountable from first sketch to final fit-out: in-house design, procurement, and construction management, a vetted network of local subcontractors, and our own Toms River showroom, the largest in Ocean County, with a samples-to-you service. One partner, no juggling vendors.
A Licensed Design Team
Your project is led by credentialed designers. Our design lead, Keri Tickle, is a licensed New Jersey interior designer (NJ #21ID00049300) with over 20 years of experience and a professional member of the American Society of Interior Designers.
What Our Clients Say About Working With Us
We’ve done many projects here. It’s always been a great experience working with the team. I come up with a vision; they see my vision, and they run with it.
Bob Truesdale
Crystal Point & English Manor
Seamless Hotel Projects Start Here: Our Design Process
We act in our client’s best interests at all times. That means delivering not just distinctive spaces, but an experience that respects your time, your vision, and your operational demands. Our design process is transparent, collaborative, and grounded in real hotel operations, so you always know where your project stands.
Define
We start by understanding your brand story, target guest, operational challenges, and competitive positioning. This foundation informs every design and construction decision that follows.
Design
Our designers translate your vision into space plans, finish selections, and furnishing concepts that express your brand personality while supporting guest comfort and staff efficiency.
Procurement & Planning
We handle all sourcing, scheduling, and vendor coordination, from custom millwork to final accessories, ensuring everything is ready before construction begins and your project stays on track.
Installation & Execution
Our on-site team manages every aspect of the build, maintaining quality standards and minimizing disruption to your operations or your opening timeline.
Close-Out & Support
We deliver a completed, move-in-ready space with thorough documentation, warranty coverage, and ongoing support so you can welcome guests with confidence.
What NJ Hotel Owners Ask Before They Renovate
Do you handle New Jersey permits and construction codes?
Yes. We manage approvals and code compliance as part of our design-build process, including local municipal sign-offs and, for shore properties, the coastal requirements that can slow a project down.
How do you design shore hotels to hold up to salt air and humidity?
We specify finishes, hardware, and furnishings rated for coastal exposure, so a Jersey Shore property still looks right after several summers, not just on opening day.
How far ahead should we plan an off-season renovation?
Shore renovations usually happen in the slow months between fall and spring, and that window fills up. Plan several months ahead so there’s time to design, source, and build before your season starts.
Can you renovate a historic or older New Jersey hotel?
Yes. We’ve renovated older NJ landmark properties where the building brings its own structural quirks and extra approval steps, and we design around what’s there rather than fighting it.
What drives the cost of a hotel interior project?
Mostly scope, square footage, finish level, and how much construction is involved. We price transparently and scope the work to your budget, whether it’s a lobby refresh or a full repositioning.
Partner With Design Alternatives to Create Memorable, Distinctive Guest Experiences
A dated lobby or tired guest rooms quietly cost you bookings, and a renovation that drags on costs you even more. We plan around your calendar, keep the work moving, and hand back a space guests notice for the right reasons. Tell us about your property and we’ll map out what’s possible.
From the Shore to the Suburbs: Where We Work
- Asbury Park
- Atlantic City
- Brick
- Cherry Hill
- Edison
- Freehold
- Hackensack
- Hoboken
- Jersey City
- Lavallette
- Middletown
- Monroe Township
- Morristown
- Montclair
- Newark
- New Brunswick
- Paramus
- Point Pleasant
- Seaside Heights
- Seaside Park
- Toms River
- Trenton
- Voorhees
- Woodbridge
Whether you’re ready to start a project or just have a question, we’re here to help. Reach out and we’ll be in touch soon.
Our Office
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